Predictions, we’ve all made them, haven’t we? From who’s going to win the X-Factor to how viral your next Tik Tok will be, taking a guess at what the future holds is second nature. But what if, instead of predicting those day-to-day outcomes, we could predict the future. Wouldn’t it be great to be one step ahead of the game and know that your business is always on-trend, on track and set for a successful year? We’ve dug deep into the Pinterest predictions for 2022 and selected what we believe to be the trends your business can easily hop on and take full advantage of this year.
Now, we’re no fortune tellers, but we predict you’ll want to keep reading…
Gen Z Listers
This year, Pinterest predicts we’re going to be seeing more sparkle than ever before. With Gen Z diving headfirst into decorating their whole body with gems, jewellery, and everything in between. It’s time to engage with the up-and-coming generation of consumers. We’re not saying it’s time to start rhinestoning your products but embracing social trends and leaning into the hold Gen Z has on buying patterns is set to take your business to new heights! It’s time to upgrade your trend knowledge, elevate your advertising, and watch as Gen Z comes running.
It’s time to sparkle into the future of advertising. After all, Gen Z is on track to become the largest generation of consumers.
Calling all plant-moms! Now’s your time to blossom. The use of plants for décor, healthy mentality and focus is on the rise, are you ready to feel the benefits? Surround yourself with some plant pot pals and watch as the serotonin boosts your work ethic and productivity. Living Room just got a whole new meaning. We’re not just talking about a couple of succulents scattered about, it’s time to go big or go home. 2022 is all about creating that natural environment, think plant walls and interior gardens, the ultimate zen zone. We believe bringing this trend into the workplace is bound to set you on a path to success, the benefits are endless. Teach responsibility and care; breathe in the rewards and watch your work thrive!
All Aboard the Relation-Ship
This year, Pinterest predicts the evolution of the relationships we have; building them into trust and love for ourselves is the next big thing. We’re about to see friendships, families and relationships blossom and we’re here for it! One of our new year’s resolutions is to focus on catching up with family and friends! Ride this trend wave by focusing on how your product can bring people together. Feature various relationship dynamics within your adverts and push that feel-good motive. It’s time to connect with your audience by connecting them to their loved ones.
Did someone say cake?
Hip-Hip-Hooray! Alt-bashes are here to stay. Forget waiting all year for a Birthday, Millenials are grabbing every and any opportunity to celebrate in 2022. Alt-bashes are the celebration of life’s underappreciated moments. Whether you’re moving house or moving on, there’s a cake for that! With every celebration comes an opportunity for your business. Utilise your own everyday celebrations on your social media to show how your products can make the event even better. Achievement in the office? The perfect party moment. Encourage your workers to embrace their successes in every way and find every excuse for your company to be the star of the party scene.
Hooray for Hobbies!
It’s time for your passion to shine. This year, more people are set to start taking that leap to transition their hobby into a full-time job! What can your business do to make that vision become a reality? Whether you offer an online service or a physical product, it may just be the missing piece of someone’s puzzle! Seek out those newbies and let them know what their business venture is missing out on, you are an expert after all!
Know someone who might need a little push in the right direction? Why not point them towards our round-up of top ten apps for a small business owner.
Trends come and go so don’t worry if your business doesn’t fit the brief for every hot new topic. We find making our own version and keeping true to what we want to represent is always a winning recipe. What trends are you most looking forward to this year?